We asked five of the beauty industry’s leading experts to predict the biggest hair, makeup, and skincare trends of 2021. Hint: It’s going to include a lot of ‘jeck’ masks, LED devices, and scalp products.
1. At-Home Peels and Masks
After having little or no access to our go-to dermatologists and facialists, it comes as little surprise to learn that at-home treatments skyrocketed this past year—a trend that Sephora‘s Beauty Director, David Razzano, says isn’t going anywhere in 2021. “This past year saw most of us stuck at home, without access to salons and spas, and combating things like ‘maskne’ breakouts,” Razzano tells us. “As such, we saw a large number of people turn to products that allowed them to create a spa-like experience at home with the same professional-level results.”
One of Sephora’s most popular skincare treatments in recent months has been Dr. Dennis Gross’s Clinical Grade Resurfacing Liquid Peel. “It’s a two-part peel system that uses high dose professional-grade ingredients to exfoliate the skin and minimize the appearance of fine lines and wrinkles,” says Razzano. “It also features calming ingredients [like tiger grass and colloidal oatmeal] to help strengthen and fortify the skin barrier, so the skin looks refreshed and more youthful.”
Given the increased strain tech devices are putting on our necks these days, WGSN‘s Beauty Director Jenni Middleton says she also expects to see a growing number of beauty consumers investing in at-home masks and treatments focused on the delicate jaw and neck area. That’s right, get ready for the rise of jeck masks.
“Driven by increased time spent chin-down on devices and constantly seeing our faces on screen, dermatologists and aesthetic surgeons are reporting an increased demand for jaw and neck ‘tweakments’ to tackle sagging jawlines and crepey necks,” says Middleton. “In 2021, this will spill into home-use alternatives with beauty consumers seeking products and devices that deliver salon-grade results. Hydrating sheet masks such as 111Skin’s Celestial Black Diamond will extend beyond the face to treat the neck and décolletage. At the same time, area-specific masks such as The Light Salon’s Hydrogel Décolletage Mask and under-chin sling masks that ‘firm and lift’ double chins will also increase in popularity.”
Digital LED masks, which have surged in popularity during the pandemic, will also continue to evolve in 2021. “We have seen a huge increase in performance skincare and high-tech tools, specifically with LED and microcurrent devices,” Net-A-Porter‘s Global Beauty Director Newby Hands tells us. “At-home treatments have been our customer’s go-to solution for their skincare needs with more time being spent at home this year.” Violet Grey‘s Executive Director of Content and Curation, Maureen Choi, agrees, adding, “Smart beauty products and devices are going to continue to revolutionize our collective beauty routines, producing results quicker, faster, easier, and with fewer side effects than ever before.”
Interested in learning more about LED masks? Check out our guide to everything you need to know about red light therapy, including the best at-home devices to shop, here.
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